![]() ![]() But they really showed their confidence in Apple TV+ by putting billions towards making the best Apple TV+ shows. Even without the free trial, the service was, and still is, only $4.99, half the price of Netflix's lowest subscription tier. Anyone with a new Apple product capable of streaming Apple TV+ (iPhone, iPad, Mac, or Apple TV) got access to the company's growing library of TV shows and movies free for a year. Apple CEO Tim Cook described Apple TV+ as a " gift to our users," and they spared no expense. Apple threw its hat (and its $200 billion+ purse) into the steaming wars fight when it launched its subscription streaming service Apple TV+ on November 1, 2019. ![]() The company that's made nearly everything in our lives better has now done the same for what we watch on TV. ![]()
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